Your Ad Here

Wednesday, February 18, 2009

Inspiration: Capturing the Creative Potential of Your Organization

Nicholas Ind, Cameron Watt “Inspiration: Capturing the Creative Potential of Your Organization”
Palgrave Macmillan | 2004-09-18 | ISBN: 1403920583 | 256 pages | PDF | 1 MB
This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization’s intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.



Post a Comment


Copyright 2008 All Rights Reserved Revolution Two Church theme by Brian Gardner Converted into Blogger Template by Bloganol dot com